Edited by Lori Appling in Chicago, IL

"I love deadlines. I love the whooshing sound
they make as they fly by."
-- Douglas Adams

Today:

• 10 Ways to Make a Six-Figure Income as a Freelance Writer (Part One) by Bob Bly
• A Travel Writer's Wish List
• How Lori Made $1,150 in 4 Hours
• Meet Don in the Florida Keys
• Editorial Note: Do You Live Overseas and Work as a Travel Writer?
• This Week's Featured Travel Publication: Online Washingtonian

A Note to Budding Travel Writers:

Know two more people who'd enjoy the freedom and independence of a writer's life? They, too, can receive this free e-letter weekly by visiting: http://www.thetravelwriterslife.com/eletter

Dear Reader,

Over the last four years, I've had the great privilege of working with prolific author and freelancer Bob Bly.   I asked him this week if I might share with you his first five steps to making a six-figure income as a freelance writer.

As a travel writer, I think you can learn a lot from Bob's advice on setting monetary goals and increasing your productivity so that you can make more money in less time. (In next week's issue, I'll include steps 6-10.)

Don't scroll down quite yet, though. First, I need your help…

We have big plans for our Travel Writer program this year (this weekly newsletter is just the beginning). I'm putting together our priority list and, to be honest, I'm trying to figure out what we should do first.

If you could have anything on this wish list, what would you choose? In other words: Where do you think I should concentrate my energies?

• Discounts on magazine subscriptions and books
• A Business of Writing guide that includes practical information about copyright laws, buying rights, syndication, etc.
• A detailed Tax Guide for freelancers, with a special focus on your needs as a travel writer
• Courtesy vouchers on travel supplies, business cards, and other writing necessities
• A press pass that could gain you VIP treatment and privileged access to museum exhibits, concerts, movies, and the like
• Priority Handling luggage tags
• Discounts on equipment for writers and travelers -- like computers, cameras, luggage, cell phones, voice recorders, software, etc.
• Access to first class airport lounge facilities
• Discount workshop coupons and priority seating at our events

And is that it? Is there anything else I've forgotten, something you'd like to have?

If you don't mind, would you send me a quick email with your thoughts at lori@thetravelwriterslife.com and put "Wish List" in the subject of your email? Thanks, in advance, for your input.

Have a great week,

Lori
Director, AWAI's Travel Writer Program

P.S. Students are already signing up for our Paris workshop, scheduled for May 9-12, 2004. These events -- the Paris program in particular -- always sell out fast.   In years past, we've been able to do back-to-back workshops to meet the demand. But this year, the speakers' schedules just won't allow it. So make sure you reserve your seat now. I'd hate for you to be disappointed. For details: http://www.thetravelwriterslife.com/workshop/bb

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MEET DON MAHONEY IN THE FLORIDA KEYS

Master copywriter Don Mahoney is hosting a very private, very exclusive copywriter's retreat in the Florida Keys this April.    If you're taking both the Travel Writing course and AWAI's copywriting course you'll have to act fast.

The retreat is limited to 15 copywriters, with a focus on space ads. Jenny Thompson from Agora Health Publishing will be there with 7 books they're promoting, looking for new ads. And Mike Samonek, AWAI graduate and space ad expert, will be there to show you how to write winning space ads, and tell you how to break into the world of writing space ads for money (he's made millions from his space ads).

It's going to be a very exciting retreat, with a very unusual and intimate environment. You'll do a lot of brainstorming, and get a lot of very close, personal instruction on your copywriting. Plus, you can bring any project you're working on and Don will give you feedback on it.

It's really an amazing opportunity to learn -- and get your foot in the door with a major publisher.   

But again, if you're at all interested, keep in mind that it's limited to 15 attendees.

Just click here to get more info:

http://www.awaionline.com/dmretreat/tw89/

10 WAYS TO MAKE A SIX-FIGURE INCOME AS A FREELANCE WRITER, by Bob Bly in New York

Part One

I started freelancing full-time in 1982, and except for that year and the next, I have earned more than $100,000 a year as a freelance writer for 20 consecutive years. Last year, I grossed $500,000, as I did the year before that.

I tell you this not to brag, but to illustrate that making a six-figure income is a realistic goal for even an average freelance writer like me. (I've never written a bestseller, nor have I sold a script to the movies or TV.) Following, are some suggestions to help you achieve and exceed the $100,000-a-year mark:

1. Get serious about making money.

If money is not a concern, you can write whatever you want, whenever you want, as much or as little as you want, without regard to the fee you will be paid, how long it will take to write the piece, or the likelihood that you will sell the piece. If you want to consistently make $100,000 a year as a freelance writer, you need to avoid the "poverty mentality" that holds so many writers back from earning a high income.

A doorman in New York City earns around $30,000 a year. If an unskilled laborer can make $30,000 just for opening a door, surely you can earn $50,000 to $100,000 for your skills.

2. Have a daily revenue goal.

To make $100,000 a year, you need to earn $2,000 a week for 50 weeks. For a 5-day workweek, that comes to $400 a day -- a quite modest and achievable sum.

The question then becomes: What writing-related work can you do that people will pay you $400 a day for? Proofreading won't hit the mark, but ghostwriting books, annual reports, fundraising letters, speeches, or ad copy probably can.

Do you have to make $400 each and every day? No. Some days, you'll be writing queries or doing self-promotion and earn nothing. Other days, you'll get into a writing groove, finish a $1,000 article in six hours, and still have time to write more queries. You're safe as long as your average revenue is $400 a day, or $2,000 a week, or approximately $9,000 a month.

Of course, the higher your average project fee, the easier it can be to meet your $400-a-day goal.

Robert Otterbourg specializes in annual reports, with an average price tag of $10,000 per project. By doing several of these jobs in a month or two, he can get way ahead of his income plan, leaving him time to write the career books that are his avocation.

3. Value your time.

If you earn $100,000 a year and work 40 hours a week, your time is worth at least $50 an hour. You should base decisions about how you spend your time on that figure.

For instance, if you spend an extra half-hour to go out of your way to save $10 in office supplies, it costs you $25 in lost productivity, and you are $15 in the red.

My time is worth at least $100 an hour. Therefore, virtually any service I can buy for under $100 an hour -- including lawn services, handymen, and tax preparation -- I outsource.

Of the two resources, time and money, time is the more valuable. You can always make more money. But time is a non-renewable resource. Once it's gone, you can't get it back.

4. Increase your personal productivity.

Except for royalties and product sales, writers are paid only for their time. So the more efficient and productive you are, and the faster you write, the more money you make.

Develop habits that help you get more done in less time. The easiest is simply to get up and start work an hour earlier than you do now -- say at 7 a.m. or 8 a.m. instead of 9 a.m. That first hour will be your most productive, because you can work in peace without interruptions before the business day starts, the phone begins to ring, and the messages come pouring into your e-mail box.

"I am most productive at 5 in the morning," says travel writer Jennifer Stevens. "It means I can get into the shower at 7 or 8 having made a dent in whatever I'm working on."

Nancy Flynn, author of The $100,000 a Year Writer (Adams Media, 2000), maximizes her productivity by avoiding in-person meetings unless absolutely necessary. "You can accomplish a tremendous amount -- including establishing and maintaining successful business relationships -- via telephone, e-mail, and fax," says Flynn.

[EDITOR'S NOTE: If you didn't accomplish all your 2003 goals or you have big plans for 2004 and you don't want to fall short, visit: click here to find out how you can maximize your productivity and achieve all your most important goals.]

5. Outsource.

I have not gone to the post office in eight years. Why not? Because doing so is an absolute waste of time I could be using to write and make money.

The only thing you get paid to do is write, research, and think for your clients and publishers. All other activities are non-paying and therefore should be farmed out to other people who can do them better and more cheaply than you can.

You do not need to hire a full-time secretary to outsource routine office work and administrative tasks. There are plenty of bright high school and college students eager to work with writers for the glory, glamour, and a relatively modest fee of $10 an hour or so. Or, you can hire a word-processing or typing service; most advertise in the local town paper.

I once had a secretary on staff. When she quit about six years ago, instead of hiring a replacement, I started calling word processing services advertising in the classified section of my weekly newspaper. I said, "I will buy 40 hours a week of your time, every week of the year, and pay you a month in advance. In return, I want a better rate."

All were eager to take me up on this offer. I chose one, and she has been with me ever since.

[These first 5 steps are only part of Bob's 10 Ways to Make a Six-Figure Income As a Freelance Writer.   Next week, we'll feature part 2 including Bob's suggestion for overcoming writer's block as well as his secret for landing repeat assignments.]

EDITORIAL NOTE: DO YOU LIVE OVERSEAS AND WORK AS A TRAVEL WRITER?

I'm writing an article about travel writing as an ideal job for "trailing spouses" and other folks who find themselves living overseas, in need of distraction and money, yet without the legal right to work.

Does this describe you?

If so, can you send me a note telling me why travel writing suits you? What, in your opinion, is its appeal? Tell me your story.

Thanks for helping me gather good quotes and examples.

Jen Stevens
jen@thetravelwriterslife.com

The Write Way to Travel is a FREE weekly newsletter from the American Writers & Artists Institute, available to AWAI students and friends.

© 2004 American Writers & Artists Institute

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