Dear Reader,

Some people think you have to travel to exotic, rarely visited destinations to write for in-flight magazines. But that's just not the case.

Truth is: Editors love articles about the world's most popular vacation destinations because popular destinations are a sure bet when it comes to attracting readers.

But even though there's an eager readership for these articles, the only way to write for in-flight magazines is to come up with a unique slant.

One way is to pick out something unusual in that destination and focus on that.

For example, in the current issue of Jet Away in-flight magazine, an article on Paris focuses on one unique jewelry maker, then offers three funky/chic places to eat in Paris where you can show off your new necklace.

In-flight magazines like Jet Away often run stories like these. For example:

** The current issue of Aer Lingus’ in-flight, Cara Magazine, features an article that delves into the lesser-known aspects of Spain’s popular Northwest region. Many tourists go there for the Camino de Santiago pilgrimage, but few know about the area’s hilltop villages and ancient ruins.

** This month, Continental magazine is running a cover story on non-Olympic activities in Vancouver, B.C., such as taking a suspension bridge tour through the forest and delving into the native cultures in the city’s museums.

** Fah Thai magazine, the in-flight for Thai Airways, is running a story this month on Cambodia, but it doesn’t mention the popular Angkor Wat temples. Instead, it focuses on one yoga instructor, and how yoga is now beginning to gain popularity in Cambodia.

[TIP: To write for in-flight magazines, you can start with the Writer’s Guidelines for these three in-flights (and dozens more) along with tips on breaking into this glamorous and well-paid market in Breaking into In-Flight Magazines: Secrets, Tips, and Tactics to Quickly and Easily Crack one of the Industry’s Most Lucrative (and Glamorous) Markets. Grab it now while it’s on close-out and you save a full 50%. Plus we’re tossing in a copy (free) of our brand new report, 101 Places to Get Published in 2010. It’s yours today with Breaking into In-Flight Magazines.]

Tomorrow, freelance writer Jennifer Stevens will show you another way to write for in-flight magazines -- and write about a popular destination by nailing down the "typical" perception potential tourists have about it, then casting it in a new or unusual light.

-- Lori

Lori Allen
Director, AWAI Travel Division

P.S. Paris -- the top tourist-destination city in the world -- is a great place to write about. People always want to go, and editors always want to show them how. Plus Paris is full of unique, funky, unexpected stories. We can help you find some of your own on our photo expedition there this spring. Put your name on the workshop First-in-Line list for an early shot at our most deeply discounted seats – and to get the full run-down on everywhere we’re headed in 2010.

Further Resources:

Write for in-flight magazines: More on in-flights from About.com

Write for in-flight magazines: In-flights in the NY Times

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