American Writers & Artists, Inc and International Living present
 
Passport to Romance: The Ultimate Travel Writers Course

The Write Way to Travel

"Dream as if you'll live forever; live as if you'll die tomorrow." -- James Dean


Today:
  • Five Night Spa Package, On the House
  • Do You Have What It Takes To Write For This Market?
  • The Right Way to Use "Rights" -- So You Can Sell Your Article Again and Again
  • This Week's Featured Travel Publication: La Cocinata
  • More Opportunities and Resources for Writers


* Highly Recommended*

"I finally found a way to develop a portable income doing something I love. Best of all, there's no selling... no multi-level marketing... and no boss… just me and my computer. Now I make a six-figure income while raising three children at home!" -- Lori Haller

Lori Haller makes close to $150,000 a year as a direct-mail graphic designer. She works from home, sets her own hours, and has plenty of free time to raise her three kids.

You don't need to be a computer whiz or have any great artistic talent to do this kind of work. In fact, a once very complicated profession can now be done on a standard computer -- even if you have little or no artistic ability at all.

Here's how some readers are doing it: http://www.thedesignerslife.com/lh/tw4


Dear Reader,

"I have officially been invited to EcoTulum Resort/Spas for 5 nights, free except for flight," writes one of our past workshop attendees.

"It is on the Riviera Maya, Mexico...on the Caribbean. I am thrilled!! My mind is already bursting with ideas for it. I have asked two editors to write assignment letters and they agreed to do it.

"I just feel fortunate that I went to Buenos Aires for The Ultimate Travel Writers Workshop!!!! I love this so much! Thank you all." -- Sandra Kennedy

Since returning from our workshop in Buenos Aires this past March, Sandra has published a whopping three travel articles.

And now she'll have a press trip under her belt, to boot. And it sounds like a pretty nice one, too. Anything that ends in "Spa" is right up my alley. Day "Spa"…Health "Spa"…Ve"spa" (no, I'm kidding). But seriously… what a life.

I hope this is the start of something big for Sandra -- just as it has been for so many of our graduates, workshop graduates in particular. They consistently boast more successes -- more bylines and more checks than most -- regardless of age, background, or experience.

I've watched retired couples, opera singers, band members, nurses, sound engineers, photographers, and people from just about every background you can imagine transform themselves into travel writers in just four days at our live events. You'll find some of their stories here: http://www.thetravelwriterslife.com/workshop

Though, that's not to say that our other course graduates aren't getting their fair share of bylines and press trips too.

Reader and course grad, Sidney OFlaherty, dropped us a quick email this week. She writes, "I started your course in May and I'm really enjoying it (I'm on assignment 9) -- and I just got a little review published in our local paper! How exciting! I went to an opening of an art exhibition and I came back the next day and thought -- ok, you were just "at something," so why not practice writing about it? And then when I finished, I thought... why not try sending it to a local paper?"

So that's what she did. And just a few weeks later she saw her article in print. It was that easy -- and that fast.

So if you're out and about this holiday weekend and do something that makes you think, "this could be a story," then take notes… and take the time to write it up. You have a long weekend, remember -- take advantage of it. Pledge to get a story written before Tuesday. Then send it off to your local paper… and who knows, you could well have your first clip before the end of the month.

And don't forget to keep me up-to-speed on your travel-writing success. If you have a story to share, send me a quick note at lori@thetravelwriterslife.com.

Happy travels,

-- Lori

Lori Appling
Director, AWAI's Travel Writer Program

P.S. Know a friend or two who'd enjoy the freedom and independence of a writer's life? They, too, can sign up to receive this free e-letter weekly at: http://www.thetravelwriterslife.com/eletter


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THE RIGHT WAY TO USE "RIGHTS" -- SO YOU CAN SELL YOUR ARTICLE AGAIN AND AGAIN

By freelance writer and photographer, B. Howard, in Cleveland, TN

When you're submitting an article for publication, the kinds of "rights" you sell with it will make all the difference in your ability to resell that same piece, word-for-word.

Often, you won't have a say in the rights an individual publication purchases. The Writer's Guidelines will clearly state that the publication buys First North American Serial Rights or World Wide Rights, for example. And that's likely to be non-negotiable.

However, in some markets there is room for negotiation -- with many newspapers, for example -- and you can offer a publication the rights deal that will be most beneficial to you.

Today we'll look at the different kinds of rights you might offer and the benefits and drawbacks of each.

First, I should say: I don’t write a story unless I feel confident I can sell it at least 10 times. Even though some markets don't pay that well, if you can sell your story over and over again, the income for any given article can really add up.

You'll need to be sure, however, that you always offer the right "rights," so that you are, in fact, at liberty to sell and resell your piece. Here's what you need to know:

First Serial Rights

First Serial Rights are the rights you would offer to a magazine or newspaper to publish an article the first time -- before anyone else. After your article appears in their pages you are then free to sell the same article to another publication (provided they too don't want First Time Serial Rights).

Often I like to add a qualifier -- First North American Serial Rights, for instance. This will give them first time rights throughout North America but it doesn't stop me from selling the same article at the same time to a publication in say… Australia, or anywhere else outside the U.S.

First UK, or First European Serial Rights are another example. Again, this limits the sale to a specific geographic area, but it doesn't stop you from selling outside that geographic area at the same time.

And you could, in theory, offer a newspaper First Serial Your Market Area. I have done this many times myself without problems. It limits me from selling the same article to a newspaper in Baltimore, MD and again to another in nearby Washington, DC. But does not stop me from selling my article to the Baltimore Sun and say, The LA Times in Los Angeles, CA.

Note: if a national magazine has already purchased First Rights, you could not then offer a newspaper First Serial Rights Your Market Area -- because the national magazine’s rights would, in umbrella-fashion, cover that particular market area.

Similarly, if a regional newspaper had already purchased First Serial Your Market Area rights, then you couldn't offer a national magazine First North American Serial Rights because a chunk of it, be it ever so small, would have already been sold.

One-Time Rights

One-Time Rights are non-exclusive rights and can be sold simultaneously to more than one market. A newspaper or regional magazine would purchase these rights to publish your piece once, ie: one-time.

Very important: When you offer a newspaper these rights, you should be aware of that publication’s market area. (You have to be sure it doesn’t overlap with that of another paper to which you're offering the same rights.)

Theoretically you could offer a dozen non-competing newspapers the exact same article all at the same time. And, in fact, that’s exactly what I do.

Second Serial (Reprint) Rights:

Second Serial Rights, what you might think of as reprint rights, are those you would offer to newspapers and magazines for a piece that has already been published under First North American, UK, European, or whatever Serial Rights.

For instance: if a piece has been published in say Red Book, which is a national magazine, you could only legitimately offer reprint (Second Serial) rights to any other newspaper or magazine in any market area in the country.

You could, however, do a radical rewrite of the piece and thus qualify it once more for First Serial Rights if you wish. (You'd need to rewrite at least 80% of your article before it would be considered "fresh" enough for you to sell First Serial Rights a second time.)

All Rights

Sell All Rights to a piece, and you lose it forever. You relinquish all rights to the work. I recommend you try to avoid this wherever possible. You never know when you might want to use an article again.

For instance, guidebooks are full of stand-alone travel articles; you might even want to write a guidebook yourself. Or maybe you'll want to publish a compendium of your travel articles. You can do so only if you own the rights to your work.

Electronic Rights

These rights cover a whole world of situations: online magazines, newsletters, websites, databases, and so on. Be sure to specify what rights you are offering: “electronic publication rights for your Newsletter, e-zine, website.”

This means the publication is buying the right to publish your article online but not necessarily in print.

Work for Hire

When a magazine or newspaper commissions you to write a piece (meaning, they fly you to the Bahamas, Florida, Thailand, Mexico, wherever and ask you to research a specific story) you often forfeit your ability to negotiate for better rights.

That doesn't mean you can't rewrite the story for another publication or that you can't research a completely different story on the same trip and sell it elsewhere. It just means that since they're footing the bill, they might also ask for All Rights.

Disclaimer

There is, in fact, a lot more to “rights” than what I have included here. But I'm a writer and photographer -- not an attorney. Use these fundamentals as guidelines. And if you have any questions, send them in to lori@thetravelwriterslife.com, and we'll answer them for you in an upcoming issue.

[EDITOR'S NOTE: You can meet B. Howard in person this July 21-24 in New York, where he'll divulge his secrets to crafting the kinds of articles that sell and resell the best. And you can rub elbows with him at our special writer's cocktail, too. For details about our upcoming workshop and to take advantage of a special $300 discount before today, click here: http://www.seedsofwealth.com/travel]


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THIS WEEK'S FEATURED TRAVEL PUBLICATION

La Cocinata is a publication focused on the food scene in New Mexico. It covers everything from restaurants to farmers markets to traditional recipes. It also extends to travel in New Mexico, covering specific destinations and events in there Travel and Leisure section. Writers should query first and include 1 to 3 clips with their query. Queries can be sent to Gwyneth Doland at Gwyneth@lacocinita.com. View the complete guidelines at http://www.lacocinita.com/guidelines.php3?desired_issue=v08i03.


OPPORTUNITIES AND RESOURCES FOR WRITERS:

GET YOUR FIRST PUBLISHED CLIP IN LESS THAN 6 MONTHS --
Join the International Travel Writers & Publishers Alliance (ITWPA) today and use their many membership benefits to land your first assignment -- fast. Membership includes: writer credentials (a membership ID badge vouching for your status as a travel writer), business cards with the ITWPA logo printed on them and monthly newsletters that list available press trips as well as markets where you might consider publishing your articles. Plus $200 off any writing-related event sponsored by the organization (including Jen Stevens' live travel-writing workshops). For more details visit their website: www.itwpa.com

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What if something you wrote could... Help 3 million people in 29 countries get access to clean drinking water... Provide safe, secure housing for 5,400 families in the U.S. ... Protect 160,000 acres of timberland in Tennessee and Oregon... Put 23 new computers in the elementary school down the street... http://www.thewriterslife.com/fundraising/tw89

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RETIRE…AND GET PAID TO TRAVEL -- Get the Details and Your Free report at: http://www.thetravelwriterslife.com/kp/tw4

EVERYTHING YOU NEED TO KNOW ABOUT THE BUSINESS OF WRITING
Learn how to find the best story ideas and places to publish them…how and when to follow up with an editor…what you need to know about buying rights, contracts, and agreements…how to use syndication to increase your exposure and boost your earnings…and more. You'll find The Business of Writing Guide: A Practical Guide for Travel Writers (and Other Freelancers) Ready to Turn Words into Profits here: http://www.thetravelwriterslife.com/biz/tw4

BIG BUCKS FOR SNAPSHOTS
Photos can be a remarkably strong sales tool when you're approaching an editor with a story. They can significantly increase your chances of getting published (and earning extra income) -- that is, if you know how to take the kinds of photos editors like. Find out the simplest and best camera to take with you (you don't want to be lugging a trunk full of equipment)... how to use time of day... create a mood... how to photograph people versus landscapes and wildlife... and more. You'll find Big Bucks for Snapshots: 53 Can't Miss Techniques for Becoming a Money-Making Freelance Photographer here: http://www.thetravelwriterslife.com/photos/tw4


The Write Way to Travel is a FREE weekly newsletter from the American Writers & Artists Institute, available to AWAI students and friends.

© 2004 American Writers & Artists Institute

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