Dear Travel Writer,
Where do you find a "mini Galapagos" outside of L.A. … the “un-Hampton” Long Island … the best swamp tour in Southern Louisiana … or the perfect waffle in Portland, OR?
Just ask readers overseas.
Those are all secrets revealed recently in travel articles that appeared in English-language publications outside the US … in Britain … Australia … New Zealand … Ireland … Canada …
With the US dollar still relatively weak, more and more foreigners are traveling to the United States on the cheap … so, naturally, foreign publications are covering more and more US destinations.
And they’re looking for insider coverage. Exactly the sort of thing you can easily provide.
It’s not only fun to write about places you know well … but, when you sell to publications outside the States, it can be incredibly lucrative, too.
The British newspapers, for instance, typically compensate their freelancers quite well.
The Guardian pays just shy of $600 for a 1,000-word piece. The Daily and Sunday Telegraph papers regularly dole out $1,200 for articles of 1,200 -1,400 words.
Plus today, with the exchange rates such as they are, you get a second income boost when you’re paid in currencies like the euro or the British pound.
Spotlight, a magazine published in Germany for adult English-language learners, will pay 350 euros for a 500-word piece. In dollar terms, that’s about $450.
So you can see why it makes good sense to target these markets. Only how do you do it? Does it work the same way as it does here at home? Where do you start?
Those are exactly the questions I put to one of the savviest – and successful – freelance travel writers in the business: Steenie Harvey. She’s been published in every major British paper, in Australia, in Ireland, in Germany and, naturally, here in the States as well.
I thought she might have a few hints to share … enough for an eletter article, maybe.
But as it turns out, Steenie’s got a whole secret system she uses – a shortcut that lets her milk her story ideas for all they’re worth.
(I’m talking half the writing most freelancers would do … and double the income.)
I got so excited about what she was telling me in her emails … and she said herself that anybody could do it …
That I asked her to write it all down for you. Map it out. Show you the shortcut and make it easy for you to use it, too …
And that’s exactly what she did.
She put together not just an article, but a whole report. We call it, “The Foreign Market Shortcut: How to Write Less and Double Your Sales.”
And I’ll also hand you the full run-down on all the secrets Steenie reveals.
But first, let me back up and put this opportunity in better context for you. I want to show you exactly why this is such a smart – and easy – way to focus your travel writing efforts for maximum return.
Return, by the way, that takes the form of both gorgeous by-lines and big paychecks.
Here’s the situation …
If you can write stories about things like taking Amtrak across the US … where to go for nostalgic journeys through California’s “hippie trail” … and the best places to find “junkyard art” in upstate New York … then you can do this. All three of these stories appeared recently in The Guardian, published in London.
And all three stories have one thing in common: They profile an authentic, unusual experience rather than the usual sort of “monuments” and “tourist destination” stuff most visiting travel writers would find.
But to get these sorts of stories, editors need you. They need local “experts” on the ground. And nobody knows your neck of the woods like you do.
Take Australia’s The Age newspaper … it’s covering American comic book museums, a West Virginia hotel that once doubled as a cold-war-era bunker, and a brand new 4-D interactive ride in Disney’s California Adventure park.
If you can write engaging articles like these about your own home town – or any place worth visiting here in the United States – then you can really cash in.
Right now is the best time in decades for you to start writing for foreign publications.
According to the U.S. Department of Commerce, 4.7 million foreign tourists came to the United States in March 2008 … up 19 percent over last year. International tourist spending is on the rise. In fact, it’s up 20% over last year.
Clearly, foreign tourists – their pockets filled with money that (even with the current credit crisis) buys a lot more here than it does back home – are jumping on this opportunity to visit the United States on the cheap.
As the New York Times put it recently … “even middle-class vacationers from Hamburg, Yokohama or Perth can afford to scoop up New York style – the clothes, the hot restaurants, the nightclubs – at bargain prices.”
So the visitors are coming in droves. And they want to know the best ways to experience the States. Magazine and newspaper editors know that insiders are far better informed about their own home turf than any globe-trotting travel writer could hope to be.
After all, the majority of travel writers only breeze in to town for a quick look-see … and then head home.
Unless they live locally, most writers won’t know the hottest club … the cheapest café … or where readers can buy vintage movie memorabilia at incredible prices.
They don’t know where local parents go to keep their kids entertained. Or where the town’s business people prefer to lunch. Or where to catch the up-and-coming local band that everyone is raving about.
And I’ll bet very few know much about smelt fishing in Chicago. Who would be interested in such a subject? Well, the editor of EnRoute, the in-flight magazine of Air Canada, was.
Wherever you live – city, town, or countryside – you already have a huge advantage over the travel-writing competition: your local knowledge.
You just have to know where to look and how to pitch to foreign publications.
“The Foreign Market Shortcut: How to Write Less and Double Your Sales” we’ll deliver electronically. And that means you’ll have it in hand moments after you send us your request.
But don’t run out there and start pitching stories just yet.
You’ll want to start with approachable publications that are willing to work with foreigners like you, and happy to work with newcomers, too.
That’s why we’ve compiled a list of foreign travel publications … including popular and lesser-known newspapers and magazines … that are easier to get into. Plus, we’ll tell you how and where to find their writer’s guidelines, so you won’t have to dig around for them.
Like I said before, now is the ideal time to follow in Steenie’s footsteps and use her shortcut to write less and make more …
And we’d like to show you how it’s done … if you’ll let us.
“The Foreign Market Shortcut: How to Write Less and Double Your Sales” is “hot-off-the-presses” as they say. We’ll deliver it to you electronically. And that means you’ll have it in hand moments after you send us your request.
This shortcut could have you landing lucrative by-lines overseas in destinations as far-flung as England, Australia, Canada, or Ireland. Talk about beefing up your credibility as a freelancer
In this special report, Steenie holds nothing back. She shows you how she stretches every story idea she has to gain maximum exposure and income … tells you the best way to position yourself as a local expert … explains exactly what editors overseas are looking for (it’s a little different than what US editors are after) … and much, much more …
Get your copy now!
Director, AWAI Travel Division
P.S. You know the great travel-writer perks you hear about – offers of hospitality that can range from free dessert to all-expenses-paid vacations? Well they all hinge in large part on your credibility and track record as a published writer.
One of the best ways to get both is with by-lines in foreign markets. They show you’re a real pro. And so not only can this be an incredibly lucrative place to focus your energy, but it’s also a great way to put yourself in line for amazing perks, too.
American Writers & Artists Inc.