Paul Hollingshead is a co-founder of AWAI. In 1994, while working at a Publix supermarket stocking the shelves, he answered an ad for a direct-mail copywriter and met Don Mahoney and Michael Masterson. Although he knew nothing of copywriting, he worked under Michael and consulted with Don on his first project, which brought in over a million dollars and launched his career.
Paul now leads a truly transformed life as one of today’s most sought-after copywriters … earning over $300,000 a year from just one client. In AWAI’s copywriting program, Paul reveals his specialty … exactly how to make that all-important emotional connection with your reader.
Paul lives in a little historic town in the Vermont countryside, where he continues to produce control after control … living the dream life of a freelance copywriter.
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